Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts. Their hypothesis is that brand images without pictures of people would evoke greater engagement than those with pictures including people. This is based on the observation that whenever Facebook users see a real non-celebrity person associated with a brand, they will not be able to project or “see” themselves with that product, therefore they are not likely to comment, like or share. They used Tagg’s visual content marketing software to gather 3, 656 brand images posted on Facebook from January 1 to June 31 of 2013. These images are from 14 leading consumer brands that use Facebook marketing,
which includes: Abercrombie H&M Pizza Hut Victoria’s Secret American Eagle Kohl’s Starbucks Wal-Mart Dunkin’ Donuts Macy’s Subway Forever…
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